Marilyn: Woman Behind the Icon Exhibition.

Pressed. PR exceeded the KPI of 8 - 12 pieces of coverage by more than double. Securing 41 pieces of coverage as of 15 August, we have reached over 34 million audiences and 5 million unique, which is valued at $1.9 million. At the grand opening night, we secured a total of 30 attendees from our KOLs and Media list, securing a total of 40 stories on Instagram and reaching an estimate of 1.4 million audiences on social media. ​​

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KEY PUBLICITY STATS:​

33 Pieces of coverage ​

34+M People reached ​

5+M Unique reach​

$1.9M PR value​

100% Positive sentiment