City Cave Australia.

We secured widespread awareness across consumer and trade titles nationally. From launch weekend, 24 June to the 02 July 2023, we reached over 69-million people in nine days. ​

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We executed the campaign sharing the exclusive announcement with news.com.au, which was seen by the whole of Australia, twice over. The campaign saw a total PR value of over $1.6M, reaching tier 1 consumer and trade media, including news.com.au, Sydney Morning Herald, The Age, Smart Company, and Franchise Executives.  ​

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100% of the published stories included spokesperson commentary and a positive sentiment. ​​​

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KEY PUBLICITY STATS:​

24 Pieces of coverage ​

69M+ People reached ​

$1,633,762 PR value​

100% positive sentiment

100% Key messages in each story