Good Food & Wine Show 2023.

We were engaged to manage the press office and influencer management of the 2023 Good Food & Wine Show across Melbourne, Sydney and Brisbane. We achieved 62 broadcast mentions across national and local tv and radio, including the coordination, facilitation and creative development of a 6 x Today Show weather segments, 66 online and 17 print features. We reached the eyeballs of Australia, twice over with a PR Value of over $16M.​

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On the KOL front, we saw a total of 71 attendees across both shows, with 280 pieces of User Generated Content (UGC), with 44 in-feed posts and 236 stories with a total social media reach of 9.5+M.​

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We raised the profile of the show, increasing attendance and spend across all three states. ​​

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KEY PUBLICITY STATS:​

151 Unique Pieces of coverage (+411 syndications)​

87.2+M People reached 22.6+M Unique reach​

$16.7M PR value​

100% positive sentiment

100% key messages in each story