InterContinental Brisbane.
MEDIA RELATIONS
CHALLENGE
Pressed. were briefed to introduce the first InterContinental brand into Brisbane and position the IHG brand as a key player in building Brisbane ahead of 2032 through traditional publicity. ​​
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RESULTS
The three-week campaign garnered local, national, and global attention across traditional print, broadcast, and online mediums. We exceeded our KPI of 8 by 325 per cent, securing a total of 34 unique pieces of press coverage and an additional 18 social shares. 22 pieces of coverage were published within the 24-hours of release distribution, across both consumer and industry titles, resulting in a takeover of the day's news cycle.
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KEY PUBLICITY STATS:​
34 Unique Pieces of PR coverage ​
18+ social media shares (Facebook, Instagram, LinkedIn)​
19+ M People reached locally and internationally​
27 brand mentions on social media
