InterContinental Brisbane.
MEDIA RELATIONS
CHALLENGE
Pressed. were briefed to introduce the first InterContinental brand into Brisbane and position the IHG brand as a key player in building Brisbane ahead of 2032 through traditional publicity.
RESULTS
The three-week campaign garnered local, national, and global attention across traditional print, broadcast, and online mediums. We exceeded our KPI of 8 by 325 per cent, securing a total of 34 unique pieces of press coverage and an additional 18 social shares. 22 pieces of coverage were published within the 24-hours of release distribution, across both consumer and industry titles, resulting in a takeover of the day's news cycle.
KEY PUBLICITY STATS:
34 Unique Pieces of PR coverage
18+ social media shares (Facebook, Instagram, LinkedIn)
19+ M People reached locally and internationally
27 brand mentions on social media
