the churchie emerging art prize is one of Australia's leading exhibitions for emerging creatives across all art forms, giving artists a platform in front of collectors, critics, museum curators, media and the community at large. pressed. was briefed to increase awareness for the prize locally and nationally in 2024, boosting entry numbers and enhancing its credibility. The campaign ran in three parts: announcing the official call for entries, announcing the finalists, and driving awareness with short-lead media in the weeks before the event. At the grand opening the winner was announced, and pressed. supported that announcement editorially on both a local and national scale.