pressed. PR was briefed to launch the new Lagoon Beach Club at InterContinental Sanctuary Cove Resort ahead of summer 2023. We built and secured the media and influencer guest list for the official grand opening party, and ran local and national publicity to drive awareness and, ultimately, patronage across the summer period. Media and influencer famils were then scheduled following the launch to hold share of voice through the season rather than letting attention fall away once the party was over.