pressed. was briefed to launch Aloria, revealing the new venue, its menu and the Sky Deck experience behind it. We planned the activity so Aloria had its own dedicated moment, announcing the opening first, then following with tailored pitching and famil experiences to build editorial and social momentum. The campaign also announced Sky Deck Executive Chef Shayne Mansfield, and brought eight of Brisbane's leading hospitality and lifestyle media to an exclusive first tasting of the menu, including freelancers writing for Gourmet Traveller, Qantas Magazine, Escape and Delicious.