pressed. was briefed to drive a local publicity campaign for the launch of Cucina Regina, The Star Brisbane's authentic Italian restaurant, opening on The Terrace among some of the city's most coveted restaurateurs. We built a localised strategy for key Brisbane media, drawing on the room's design by Tom Mark Henry, the menu by Chef Dario and the venue's position alongside Black Hide by Gambaro and Luc Lac by Ghanem Group. A first look with Good Food Brisbane led the campaign, followed by Urban List Brisbane, Must Do Brisbane, Style, Concrete Playground Brisbane and The Weekend Edition Brisbane, establishing Cucina Regina as an approachable dining destination for every occasion.