pressed. was engaged to launch the exclusive King River Room in collaboration with Moo Moo Wine Bar + Grill, putting Australia's premium wagyu in front of media, influencers and key industry stakeholders through an intimate dining experience. Working across publicity, influencer engagement and event management, we brought consumer media, lifestyle creators, tourism representatives and hospitality professionals into the same room, creating cross-industry exposure while reinforcing the premium positioning of both King River and Moo Moo. The intimacy of the format let guests connect properly with the provenance and craftmanship behind the story, producing authentic content, positive sentiment and continued interest after the launch. pressed. also delivered storytelling development plus media and influencer relations, run sheets, supplier liaison and management of the event onsite.