To launch Fat Noodle's Lunar New Year banquet, pressed. art directed, coordinated and delivered a preview event inside the venue's private dining room for Brisbane's food media and content creators, complete with personalised gifts, branded menus and full theming. We transformed the room into a Lunar New Year celebration and directed the guest experience from start to finish, hosting 16 of the city's key food media and creators alongside Chef Tommy. Chef Luke Nguyen's profile then helped secure top-tier features in Good Food, The Weekend Edition, Concrete Playground and Queensland Asian Business Weekly.