pressed. was briefed to support Sokyo's doors-open activity at The Star Brisbane, built around an exclusive first look for broadcast media, an exclusive tasting for the city's top hospitality and lifestyle media, and targeted famil and one-on-one interview opportunities with Executive Chef Alex Yu. We announced Sokyo as the first bookable venue at The Star Brisbane, hosted Channel 7 News for the first look, brought ten of Brisbane's leading hospitality and lifestyle media and influencers in to meet Chef Yu, and secured top-tier profiling across AFR Life & Leisure, Good Food and Brisbane Times, Broadsheet, The Weekend Edition and Urban List. The approach framed Sokyo's arrival in Brisbane's dining scene as a premium experience anchored by one of the nation's most creative chefs.