pressed. was briefed to unveil the very first private dining room at Kiyomi, The Star Gold Coast's Japanese dining experience. The launch ran in three parts: an announcement to media, a media-only menu preview lunch, and a lifestyle influencer dinner showing what the room could be for a group of friends. pressed. also led event ideation, management, supplier liaison and contracts. Against KPIs of 10 or more pieces of media and six to ten influencer collaborations, the four-week campaign exceeded both, and drove an increase in bookings alongside influencers approaching the venue organically to try the new menu.