In its 22nd year, one of Australia's most-loved food festivals briefed pressed. PR to deliver publicity and influencer management for the third year running, across shows in Melbourne, Sydney and Brisbane. We ran the press office and the KOL programme for all three, coordinating and creatively developing six Today Show weather segments on top of national and local broadcast coverage and a long run of online and print features. On the influencer side, 71 attendees produced 280 pieces of user-generated content across in-feed posts and stories. The campaign raised the profile of the show and lifted attendance and spend across all three states.