As the largest marine and lifestyle event in the Southern Hemisphere, with more than 300 exhibitors descending on the Gold Coast, the Sanctuary Cove International Boat Show briefed pressed. PR to implement the 2026 PR and influencer strategy across four days and drive local, national and global awareness of the event, its exhibitors and the city as a marine destination. We handled media relations plus influencer and talent management, stakeholder engagement and government relations for the show, working with the Queensland Government through Tourism and Events Queensland and Experience Gold Coast alongside external agencies and the client, and dealing directly with exhibitors on profiling opportunities. The show drew more than 41,000 attendees across four days with an overall increase in exhibitor sales on 2025, and 59 per cent of coverage was secured before show week.