The Star Brisbane's dedicated live entertainment venue, LiveWire, was announced as a standalone venue on 10 April, and pressed. PR was briefed to drive earned media in step with the social and digital strategies. We managed the press office and developed all press materials, using local talent to bring colour to the announcement and releasing first-look photography from inside the venue. Coverage spanned local broadcast, online and print in tier one consumer media, including a full-page feature in The Courier Mail, alongside social shares and eDM inclusions.