pressed. was briefed to drive awareness across multiple Subway campaigns in Australia and New Zealand, spanning the Sub Bus and its tour launch, the autumn campaign, the TikTok trending Subway order, the April Fool's SubBab, the Disney partnership, the Franchisee of the Year Awards, the Sub Jammer competition, menu updates and social trends pitching, and the launch of Subway delivery, alongside media response copywriting and ad hoc support. We met and exceeded the KPIs on every individual campaign across both markets, and achieved a long-held brand goal of appearing in Pedestrian TV, not once but three times.