Sanctuary Cove briefed pressed. PR to launch its new pier and position the destination as superyacht ready for 2023, informing local and national media and capturing attention on launch day itself. We secured an exclusive announcement with the Gold Coast Bulletin to land on the day, then shared the news widely once the exclusive had run. That momentum carried into photo-led stories with The Courier-Mail which syndicated across the News Corp print mastheads, alongside trade coverage in development, accommodation and superyacht titles around the country. A highlight was an ABC radio and 7 News opportunity that positioned the Sanctuary Cove General Manager as a thought leader in Gold Coast and Queensland tourism.