pressed. PR was briefed to create and deliver a landmark event announcing homegrown music icon Amy Shark as The Star Gold Coast's first Entertainment Ambassador, positioning the property as the destination for entertainment and culture on the Coast. We ran it end to end: creative concept and event ideation, guest list curation, content, stakeholder collaboration, publicity, then event management on the night. That meant working alongside Amy's management team, The Star's internal teams and creative partners Little and Large. The result was an earned-first campaign that cemented The Star Gold Coast's cultural relevance and launched the ambassadorship in a way that felt both authentic and celebratory.