LSKD came to pressed. looking to build share of voice across consumer and business titles and amplify national recognition for the quality of its activewear. Our aim was to create a credible legacy for the brand and build it into a household name, positioning the women's tights as best in market while telling the story of the company's growth and its new global headquarters in Logan. We secured two exclusives with News Corp mastheads, syndicated to The Australian and 40 other publications nationally, then sustained momentum with an always-on publicity and collection representation campaign covering the seamless and Pride ranges. In 2024 the focus shifted to founder Jason Daniel as a thought leader, landing a place on the Australian Financial Review's Young Rich List alongside a double-page feature.