Castiglione Arts & Culture briefed pressed. PR to launch Marilyn: The Woman Behind the Icon at Sydney Town Hall, building press attention before opening, filling a red-carpet opening night with key opinion leaders and sustaining coverage across the run to September 2023. We also managed the talent, which meant booking and briefing the band, the MC and the photographer before running the external shoots around the grand opening. The campaign more than doubled its KPI of eight to twelve pieces of coverage, and the opening night drew 30 KOL and media attendees who published 40 Instagram stories on the night.