pressed. was engaged to lead publicity, influencer engagement and event amplification for Lunar New Year 2026 at Queen's Wharf Brisbane and The Star Brisbane, positioning the precinct as the city's premier place to celebrate the Year of the Horse. The six-day campaign combined earned media, broadcast publicity, influencer engagement and real-time social storytelling. Rehearsal footage and purpose-shot imagery were used early to secure editorial interest and prime-time television opportunities before opening night, and the campaign carried across metro print, digital lifestyle media and broadcast news through the celebration itself. pressed. also delivered media strategy, press office management, influencer liaison, famil coordination, onsite media management and real-time content opportunities.