Lifestyle & Entertainment
Sono Lumo, Queen's Wharf Brisbane
Establishing Sono Lumo as Brisbane's signature festive experience.
Publicity • Influencer Management (paid & contra)
Lifestyle
Sono Lumo, Queen's Wharf Brisbane
Establishing Sono Lumo as Brisbane's signature festive experience.
Publicity • Influencer Management (paid & contra)
Sono Lumo, Brisbane City's largest sound and light Christmas festival, returned for its second year in 2025. With the event still in its infancy, pressed. PR was briefed to drive brand consideration for the free family-friendly festival and amplify it through PR and influencer engagement. We delivered an earned campaign built on press office work plus influencer and famil engagements, paid influencer partnerships, talent liaison and storytelling, and VIP invitations to the event, establishing Sono Lumo as Brisbane's signature festive experience and reinforcing Queen's Wharf Brisbane as the city's cultural heart, bringing locals together through immersive experiences, diverse tastes and dynamic entertainment. The campaign owned local festive-related share of voice in-show and carried 100 per cent positive sentiment throughout.
Results
70
unique pieces of earned coverage across the six-week in-market campaign
Earned trust from over 4M+ Australians (unique reach)
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Owned local festive-related share of voice in-show, securing 38 earned and social content throughout the 10-day festival
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Garnered social proof achieving over 950K+ views across 12 Instagram reels
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Exceeded KPIs by 80%
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