pressed. was engaged to launch construction of Little Italy Precinct, an Italian-inspired lifestyle destination within Panettiere Developments' $1.5 billion Newstead project. The campaign had to balance property and investment messaging with lifestyle storytelling strong enough to interest the news and property desks as well as consumer media. Through targeted media relations, embargoed announcements, spokesperson opportunities and event management, we announced construction on both Little Italy and ORO as a milestone for Brisbane's inner-city growth, exceeding campaign KPIs by 150 per cent. Media and dignitaries attended both the official groundbreaking ceremony and the VIP launch, and coverage included homepage features across Brisbane Times, Urban List Brisbane and Green Street News.